Levi van Veluw´s photo series are self-portraits, drawn and photographed by himself: a one-man-process. His works constitute elemental transfers; modifying the face as object; combining it with other stylistic elements to create a third visual object of great visual impact. The work you see therefore is not a portrait, but an information-rich image of colour, form, texture, and content. The image contains the history of a short creative process, with the artist shifting between the entities of subject and object.
The Material Transfer series were all completed and photographed within a time frame of 24 hours and without any digital manipulation. Giving familiar elements such as cheap carpet, pebble stones and sterling wood a new context results in a confusing conflict between the objects normal associations and the new values assigned to it in the works. Levi van Veluw interrogates the attributes of daily life. Although it seems as if the actual material is the object of his observation, it is in fact their metaphoric use in daily life what interests him most: the signification people attach to the things that surround them.
Since having graduated from the Artez Art School in Arnhem the Netherlands, Levi van Veluw has enjoyed a remarkable amount of success in a short period of time, with his work being showcased in several different locations across Europe and the States, earning him a number of prestigious awards that include the Photographer of the Year Award at the IPA International Photo Awards in the USA.