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enjoy

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18 000 clous rouillés à l’aide de Coca-Cola. Typography nowadays is a key element in graphic design, and has stopped from being just the medium where text is to be imputed, and changed into a primordial element into all graphic work. The overall idea behind my work, is to expose audiences to a particular idea through the power of typography and demonstrate how it could communicate and represent outside of the usual screen and print based forms. These words will be representative of words used or related to the advertising campaigns of products widely consumed by society but harmful and destructive in nature. Such words will consist of a fragment, or will be thoroughly related to the product, but in its turn the materials used in the composition of it will reveal the opposite, and will expose the “truth”.
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  • Enjoy is part of an installation series created to expose audiences to a particular idea through the power of typography and demonstrate how it could communicate and represent outside of the usual screen and print based forms.In this case the idea was to bring the attention and create awareness to the damages of drinking soda, or “enjoying soda”. 

    The piece was created using a word normally associated and related to the brand being criticized and to a good feeling. However, the piece was created using over 18,000 nails spelling the word “enjoy”, rusted using soda. I decided to use nails to counter act against the positive feeling of the word “enjoy” and rusted them with soda to show the damages of drinking it.

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